One of the easiest ways to save on your food shopping is to switch from premium brands to a shop’s own brand so I thought I’d do a couple of posts comparing a few of the value products from the shops we all shop at. I hope to prove, with a few blind taste tests, that value products are as tasty as their more premium counterparts.
Today, I’m going to look at Strawberry Jam and Lemon Curd and compare products in Morrisons new value range to some of the more premium brands they also sell.
Value vs Premium – Lemon Curd
Morrisons Savers Lemon Curd (28p per jar) VS Tiptree Lemon Curd (£2.30 per jar)
I love lemon curd and I’ll be honest, I wasn’t holding out much hope for the 28p jar that Morrisons has launched as part of their savers range – especially not when I opened the jar and came face to face with a radioactive yellow looking substance. 😉 . The Tiptree lemon curd in comparison is a much more pleasant looking yellow and more in line with what I expect from lemon curd.
We all know that looks aren’t everything though so I cut a slice of toast in half and spread one side with the Morrison’s Savers version and the other with the Tiptree version. Miss Frugal and I are the only ones who enjoy lemon curd so we did a bit of a blind taste test for this one with both of us easily being able to identify the value version.
We both noticed that the Morrison’s Saver lemon curd had more of a tangy taste than the more expensive Tiptree lemon curd which has a deeper more subdued but very delicious flavour.
If I’m honest, I enjoyed the more expensive Tiptree lemon curd more but I certainly didn’t not enjoy the Savers lemon curd and had I not have been tasting them side by side I would have been more than happy with the budget version. Especially when you consider that the Tiptree lemon curd costs 85% more than the Morrisons Saver lemon curd!
Value vs Premium – Strawberry Jam
Morisson Savers Strawberry Jam (28p full-size jar) VS Bonne Maman Strawberry Jam (35p single-serve portion)
We’re not huge jam eaters here so to compare the Morrisons savers strawberry jam we decided to buy a single-serve sized jar of Bonne Maman strawberry jam so we didn’t waste it – even that teeny jar cost more than the savers jar though!
First impressions were similar to the lemon curd in that we could clearly tell which was the value version once it was spread onto the toast. It looked less fruity and was thinner than the more expensive Bonne Maman jam which I’ll be honest, looked super tasty and was a clear winner already in my eyes.
We did a similar style taste test here except Mr Frugal and Master Frugal did this one as they’re bigger strawberry jam fans than us. I was a bit surprised with the results of this one though because even though they both correctly guessed which slice was the value jam, they both said that they preferred that one over the premium Bonne Maman jam. They said it was sweeter and ‘less bitty’ and they would much prefer that one on their toast for breakfast!
I’ve had a look at the costs of the larger jar of the Bonne Maman jam so I can compare prices and it looks like it’s usually around £2.48 in Morrisons which means that the Morrisons savers strawberry jam is around 89% cheaper making it a great value tasty swap to make in your weekly shopping.
Out of the two Savers products from Morrisons, I can recommend both which is a good indication (to me at least) of the rest of the range.
PS This is NOT sponsored at all, 😉
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